Local SEO\/Local Search<\/span><\/h5>\nThis SEO aspect is used to promote local businesses online.<\/span>\u00a0If a user searches for \u201cshoe shop Boston\u201d, the search results will show all the websites of the Boston shoe shops that rank high for the keyword.<\/span>\u00a0This is a vastly different process than simply typing \u201cshoe store\u201d into the search engine. It will likely return online retailers that are not localized.<\/span><\/p>\nBacklinks<\/span><\/h5>\nThese are links to other websites that point to your website.<\/span>\u00a0Backlinks can increase page authority and keyword rankings.<\/span>\u00a0If you don\u2019t be careful, backlinks can reduce both authority and keyword ranking and harm your website\u2019s rankings.<\/span>\u00a0You should only have backlinks that are from trusted sources that bring traffic to your site.<\/span>\u00a0Keep an eye out for spammy links every few months and remove them to stop them from lowering your rank.<\/span><\/p>\nTechnical SEO<\/span><\/h5>\nThis is the technical side of SEO. It\u2019s not about the content. Search engines can crawl your website and index it (meaning they can \u201cread\u201d your content, and then know how to rank it in comparison to similar content).<\/span>\u00a0Technical SEO is concerned with backend information such as your HTML code, site speed, mobile optimization (see below), and your sitemap and website architecture.<\/span><\/p>\nSite speed<\/span><\/h5>\nHow fast does your website load?<\/span>\u00a0This is your website speed.<\/span>\u00a0This is a key factor in Google\u2019s ranking of websites in search results.<\/span>\u00a0Because it improves user experience, the search engine favors websites that load quickly and efficiently.<\/span>\u00a0Your site will be penalized if it is slow loading or has too many images and videos.<\/span><\/p>\nMobile optimization<\/span><\/h5>\nIt is an important aspect of website ranking. It affects how your website looks on mobile devices.<\/span>\u00a0Your website will not rank well in search results if it was built on a desktop computer.<\/span><\/p>\nHere are five tips for small business SEO success<\/span><\/h3>\nSEO isn\u2019t just for Google<\/span><\/h5>\nYour site should be visible on Google, even if you are a small business.<\/span>\u00a0Depending on your audience, there may be other websites that are equally valuable or more so, such as Amazon, Reddit and Yelp, YouTube, Instagram, YouTube, Instagram and other sites with their own SEO strategies.<\/span>\u00a0Start by deciding where you want to focus your efforts.<\/span><\/p>\nSEO strategies are effective but not immediate<\/span><\/h5>\nSEO is not free and it doesn\u2019t happen instantly. However, it can be very effective.<\/span>\u00a0It depends on where you begin. SEO takes time to get results.<\/span>\u00a0For those who are just starting to build out their SEO strategy, it will take at least six months for you to start seeing results. If you are building a new website, you can expect to see more time.<\/span>\u00a0SEO is a continuous process that builds on itself.<\/span>\u00a0It will be easier to build upon the foundation you have laid in the first few months.<\/span>\u00a0SEO is a process that requires a lot of effort. Your competitors will have a hard time beating you.<\/span><\/p>\nUse the right keywords<\/span><\/h5>\nYour business keywords will be the key to your online content.<\/span>\u00a0Are you unsure which keywords to target with your online content?<\/span>\u00a0You can use a keyword research tool like Ahrefs, SEMRush or BuzzSumo to help you choose the right keywords. They are relatively inexpensive.<\/span>\u00a0This will allow the right audience to find your most valuable content and website.<\/span><\/p>\n