Why UX Designers Must Know the Principles and Laws of Their Profession?

In order to create great products, designers need more than just imagination and creativity; they also need to understand the principles and laws of UX design. Today, we’ll be looking at some of the principles and laws that are essential to UX design, how they apply to UX design, and why every designer must know them in order to create great experiences for their users. Let’s begin!

Principles drive design

We start with a high-level idea, what do we want users to experience when they interact with our design? That’s our purpose. We know that a good user experience requires a deeper understanding of what makes people tick, so we start looking for patterns in human behavior. The patterns give us insights into how to use visuals, language, and interactions to create an enjoyable experience for people. But how do we find these patterns? Where are they hidden? As it turns out, humans tend to be naturally compliant beings who seek gratification, maintain balance, explore novelty (think exploring versus sticking), move towards incentives instead of away from disincentives (think adding an incentive is more effective than raising price), learn through repetition (practice does make perfect), and prefer familiarity over newness.

Law of Simplicity

The law of simplicity states that it’s better to have a few features than many. Simplicity removes complexity, which will help you become more profitable. Simplous design is easier to understand, easier to produce, and will increase your customer base by making the navigation process less complicated. The user experience is not just important because it’s pleasing, but also because simplicity increases your bottom line.

Law of Visibility

The Law of Visibility states that for every design to be functional, it must be visually distinct. The basic understanding is that each function on an interface should correspond to a different shape or color. To break this down, let’s look at an example: to represent clickable buttons on a screen, we can use rectangular shapes with rounded corners. If we want something to stand out as less important or inactive, we might use a different shape like a triangle.

Law of Least Effort

The law of least effort states that people will do what is easiest for them to do, resulting in an increased customer experience. When implementing this law, designers have to consider their users’ decision-making process as well as what materials will be most accessible to them. For example, if you’re designing a website’s landing page with offers on four products, you may want to place your offer at the top right hand corner so that it takes up less space but still gets attention. It also helps to make your contact information easily accessible at all times on your site.

Law of Fittest

How do we know that something is the best? Well, one way to determine this is through natural selection. It states that members of a population are naturally selected for when they have certain qualities that contribute to their ability to survive and reproduce. This law basically implies that if there are enough opportunities for people who possess certain traits, those traits will become more common in a population over time. Which is why it’s so important for UX designers to be aware of these laws!

Law Of Proximity

The law of proximity states that objects that are physically close to each other are more likely to be grouped together. Gestalt psychologists proposed this law as a part of their theory that people’s minds work in such a way as to organize things into clusters. For example, when you look at an arrangement of shapes on a table, it is easy to group the shapes into groups like triangles or circles. 

One can use this law in design by grouping related items near one another.

This law is often ignored when designing interfaces, which have an inherent tendency to make unrelated items seem related because they are shown on the same screen with text labels that don’t correspond well to what they represent.

Law Of Relative Positioning

When it comes to positioning, there are a few laws that designers should be aware of. Relative positioning means a change in position will affect the appearance. For example, when an image is taken from lower down relative to an item, the size will appear larger. And if we decide to change the background color while holding our item in front of it, there will be a shift in contrast. The bright colors will now look darker and vice versa. The principle of relational contrast applies here as well: objects or images with similarities are enhanced by contrast while those with contrasts are less noticeable.

Law Of Space Equilibrium

The law of space equilibrium is one that often gets neglected. It’s a basic design rule that suggests spacing things evenly to avoid chaos. This can mean anything from having similarly sized objects next to each other, not just aesthetically pleasing, but practical as well. Let’s say you want to stack some books on a shelf – it may seem like an easy task, but one wrong move could end up with all your hard work ending up on the floor in an instant.

Final Note

UX Design has its principles and laws, which designers should know in order to better produce amazing user interfaces. When hiring UI/UX design company India, it is necessary for every designer to be aware of these factors so that they can apply them when developing a product. In other words, it is important for designers to research these principles in order to follow them because they ensure that their work is user-friendly, accessible, understandable and effective as well as elegant at all times. For example, one of the laws is Use 3 to 5 fonts; this rule must be followed so that users are not overloaded with too many fonts on their screens. 

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Read More: The Golden Ratio in UX Design – How It Can Benefit Your Brand