Pinterest is designed for product promotion, especially if your product is a physical product. However, it can also work for digital products. You just have to pinterest business account erstellen lassen find a way to be super visual in terms of your digital products and how they help your audience.

Build your audience

Want to sell Pinterest, the best way to do that is to build your audience. Try to provide your audience with valuable content on a regular basis. Incentive them to follow, engage, share and save your content.

Keep an eye on the calendar

Every day is a holiday somewhere. Depending on who your audience is and what they like, you can use your calendar as a guide to when to promote something. For example, if your product isn’t really gift material, you might want to advertise right before or after a gift holiday, rather than during it.

Create a theme

Another way to develop inviting boards is to create a theme for each and every promotion you run. For example, if you sell self-help digital titles, you might want to promote one about love before Thanksgiving and one about organization before spring cleaning. Themes help a lot in content creation. Work about 90 days ahead based on the calendar and you will see real progress being made.

Remind people what’s popular

If you already have best-selling items, create a board around the best-selling items you sell. This is a great way to ask buyers to share things about their purchase for a collaborative board.

Create Shop and Look Pins

If you have a business account, you have many options to create easier shopping opportunities for your audience. This feature places a red dot on the items in your images that are available for purchase, and visitors can click through and buy from there.

Add Rich Pins

Additionally, Pinterest offers Rich Pins for business accounts. These pins give you the opportunity to show your viewer additional information about the topic. You can use one of four types of Rich Pins, including App, Product, Recipe, and Article.

Promote your pins

You can also promote your pins, and that’s a great thing if you’re new. It’s a great way to build your audience and get more views. It’s not very expensive either. It’s about the same price as Facebook ads, which are also a very good deal.

Hire Influencers

Another way to ensure your products are seen and bought is to work with influencers. Remember that a good influencer doesn’t have to have a large audience. You only need a small audience of dedicated fans to be successful.

Here’s how to make the most of Pinterest’s Buyable Pins feature

Pinterest added an incredible feature that most businesses need: Buyable Pins. This allows businesses to start selling instantly on one of today’s most popular social networks. Many Pinterest users already use the social network as a shopping list or wish list for future purchases. Now your potential customers can just click on a pin and buy the item they want.

Participate in Pinterest function ?

Register

Currently, buyable Pins are only available for some businesses. Big-box retailers and a handful of e-commerce sites can use them. However, most companies have a waiting list for admission. Once approved, you’re good to go.

One way to bypass this waiting list is to be a Shopify merchant. If you run your online store through Shopify, you can add the Pinterest feature right away.

Use analytics and monitor your audience

want to take Pinterest seriously. Sign up for the analytics platform using your business account.

Pinterest Analytics lets you see information like repins, clicks, impressions, and views. You can also see the demographics of the people interacting with your Pins, such as gender, race, languages, interests, and location.

Watch what your audience is doing here. They’ll tell you what they’re looking for if you pay attention to the things they pin on their boards. What do you send to friends? What pens do you like?

This is all information that you can use to increase your own sales.

Be more active

Pinterest is a site that sees a lot of activity throughout the day. You need to make sure you keep up with the flow.

stay active Share more pins. Interact with your audience. If they post comments or questions, make sure you reply to them.

Pinterest is transforming from a social media platform to a sales channel, so be prepared to take a more active role.

Test yourself on mobile

The majority of Pinterest activity occurs on a mobile device. People who browse Pinterest on their phones or tablets are more likely to pin and re-pin the things they like than people who use Pinterest on a computer.

Because the mobile aspect is so important, you need to review and ensure that your pins, and especially the purchasable pins, are working best for mobile users. See your Pins in comparison to others. You might be surprised at the differences.

Be sure to optimize your pins so they look their best.

Use information from promoted Pins

The Promoted Pin feature can help you get information about what types of Pins work best as buyable Pins.

Track the performance of the Pins you promoted. If they see a lot of action, are pinned, and shared often, then there’s a good chance those pins will become excellent buyable pins.

Are you excited about this new Pinterest feature for your business?

Be Social Worldwide’s Dawn Pigoni is a Certified Online Marketing Specialist and Virtual Assistant. Dawn provides superior online networking, marketing and bookmarking for WAHMs, small business owners, internet and affiliate marketers and trainers who want to use online networking to give their businesses an impressive internet presence. Get Dawn’s free Social Networking report today and see how she can help you be social around the world!

Apply for a Pinterest business account

Before you can use Promoted Pins, you must be approved to set up a business account. You must have a business account to access the advertising features and analytics.

Approval can take several weeks, so be patient. It’s good that the social network is more selective in its approvals, as it guarantees users a quality experience.

You must verify and connect your branded website to your Pinterest account by inserting a code snippet in your website’s index.HTML page.

Once you’ve completed this, your Pins will now include a call-to-action button that links to your website.

Create engaging content

Pinterest relies on great visual content. Be sure to include stunning images that will grab users’ attention as they scroll through the thousands of other images on the page.

Organize your pins into related boards. Concentrate on the interests of your target group. Track what types of images perform best and see the highest engagement.

When creating your boards, make sure you choose a name and description that catches your audience’s eye and interests them. Include keywords in your descriptions to make them easy to find when you search.

Invite others to contribute to your boards. This will help you build a larger following from other marketers and social influencers.

Boost results with Promoted Pins

Once you’re in the swing of things and have a few different boards with visual content, you can start using sponsored Pins to further push your content. When choosing your first promoted Pins, choose from the Pins that get the most engagement.

To see what your best Pins have been so far, check out the Pinterest Analytics dashboard. A Promoted Pin must be created from an existing Pin. You can’t create a pin just for promotional purposes. This is to ensure that marketers are promoting real content instead of promotional copy.

Promoted Pins must not include pricing information or calls-to-action. Content must not be profane. No nudity, alcohol, or anything considered shocking or disturbing. You can only include one hash tag in the Promoted Pin description.

Once you’ve decided which is the best pin to promote on the Pinterest Ads page, simply hover over the image and click Advertise.

Once you’ve decided to promote a Pin, you need to choose your audience and set keywords so you can make sure your Pin is seen by those you most want to reach.

Using the Pinterest Promoted Pin feature is a great way to get your brand in front of a wider audience. It makes the most of a popular social media platform using your visual content.