Amazon PPC is everywhere, and Amazon does a great job of making it a part of organic results. Many people browse through sponsored ads and do not realize that they’re ads.
Because Amazon Advertising is now considered one of the three major digital advertising sites (Google, as well as Facebook, being the two other) playing around with PPC isn’t enough. If you’re not the best you’ll be defeated by competitors that:
- Find new keywords and make them more effective.
- Make your bid on trends based on data.
- Control their advertising spend better.
- Rapidly adapt to the changes occurring quickly to changes Amazon.
- Outsource your Amazon Advertising to experts.
What Are Amazon Sponsored Ads?
Amazon PPC advertising can help sellers to increase their sales on Amazon through:
- Increased visibility on the Marketplace: A Amazon advertisement campaign exposes your product to a wider audience of buyers.
- Increased Organic Impact: As you sell products through Amazon Sponsored Product, your sales will increase and will improve your rank in organic searches as consequently.
- Inspiring Customer Acquisition Pay-per-click on Amazon is among the best methods to attract new customers.
It is believed that PPC is the most well-known type of advertising that is sponsored. There are video ads, customized ads as well as Amazon DSP, however, the three most popular kinds of ads available on Amazon are sponsored product ads Sponsored Brand Ads, and Sponsored Display ads.
1. Sponsored Products Ads
Sponsored Products Ads can be found on the two platforms: Seller Central and Vendor Central. Since the majority of Amazon sellers can use SPAs they are the most popular. They are displayed directly in product results for the keyword.
Sponsored Product Ads are simple to set up and efficient. They can be targeted via keywords or ASIN as well as a category which gives you a variety of options for advertising space.
However, there’s a downside also, because sponsored product ads are so widespread, that competition is intense. CPCs can be quite high, however, the product ads must constitute a major element of your Amazon marketing strategy.
2. Amazon Sponsored Brands Ads
Contrary to the majority of Amazon marketing campaigns the Sponsored Brands campaign is available only to those who are members of the Amazon Brand Registry. Thus, there is lower competition in comparison to other Amazon advertising services.
SBAs are seen in various places as opposed to Sponsored Product Ads.
Brand ads are linked to your store and not the Amazon product. An Amazon Storefront could be an excellent advertising platform for companies selling on Amazon because customers who are interested in a specific brand may browse through multiple items.
3. Sponsored Display Ads
SDAs are the most recent kind in the Amazon PPC campaign, and they previously were only offered as Product Display Ads for sellers who use Amazon DSP (Amazon Demand Side Platform). The barrier to entry is much lower, meaning that any seller that is Amazon registered with a brand name can participate.
Sponsored Display ads can be displayed in search results, above and below in addition to being on the product detail page. Since Sponsored Display Ads are also available on other websites than Amazon they can be an excellent way to drive customers from outside to your site.
The Parts of an Amazon PPC Campaign
Every ad campaign on Amazon should include the following information:
Campaign Name
Take it easy for yourself by choosing an appropriate campaign name that is clear, concise, and simple to recognize.
Target ACoS
Advertising Cost of Sale (ACoS) shows the cost-effectiveness of your marketing campaign. It’s the amount you spend on advertising divided by profits from advertising.
Targeting Type
Automated Targeting Automated Targeting: An Amazon PPC automatic campaign will select keywords for you based on an algorithm.
Manual targeting: With manual targeting, you can control the keywords, ASINs, or categories you wish to be targeting. Make use of the Amazon PPC software to find clever search terms.
Daily Budget & Campaign Duration
How much you’re willing to invest in an advertising campaign over 24 hours, and how will you like the campaign to last.
Ad Groups
Consider them as smaller containers in bigger campaign containers.
The Parts of an Ad Group
Within each advertising group, you’ll need to set or choose specific keywords. ASIN goals, as well as match the types.
Keywords
The main part of the ad groups that are available on Amazon is the use of keywords. After you select the keywords you want to use on Amazon you can use the standard bid for the advertising group or go further by bidding different amounts for particular long-tail keywords.
ASIN Targeting
Select the competitor ASINs you’d like to focus on and promote on their pages for products. Similar to keywords like keywords, these ASINs can be manually chosen or automatically selected through Amazon’s algorithms.
Match Type
For a manual campaign, you can select from three match types. Be aware that plurals and misspellings are considered to be the same word in Amazon for all match types.
You can also select the negative keyword, that is specific keywords or phrases you don’t want to compete on.
