Advertising on social networks is camouflaged in your day today.
Did you know that 53% of the world’s population uses social networks? And they spend an average of 2 hours and 29 minutes interacting on the networks? In them, we interact daily with our friends, family and our environment or even where follow influencers. And each social network has its characteristics: Instagram, Twitter, TikTok, Pinterest.
In a digital marketing strategy, not only must we have the most optimal web design, but the use of social networks is essential. For years now, networks are no longer just channels or profiles where we can be present as a brand or business, but rather they already provide us with the means to attract more users while they spend their free time on these platforms.
Today, networks make it easy to attract customers without resorting to intrusive methods, which is what Inbound Marketing is all about. But, we must also advertise in them, since it is highly beneficial because in them we can direct our campaigns and ads by segmenting our target audience.
Why do you need to advertise on social networks?
Because the great variety of benefits and the weight of the achievements you can achieve with advertising on Social Networks are very difficult and expensive to achieve in the short term through other conventional means of advertising.
Here we mention some of the important points you should know about Social Ads:
Advertising on social networks allows you to reach the public you want.
- Today, most users have a presence on one or more social networks. This, together with the segmentation options, allows Social Ads to target different potential audiences and help us reach exactly the people we are interested in.
In them, you can create a personalized strategy according to the public you are targeting.
- Not all users have the same knowledge of your products or services, nor are they all ready to buy. This is where the well-known sales funnel or sales funnel is used. This is nothing more than a great strategy made up of several tactics or steps to follow. The conversion of users is worked from the moment their attention is attracted until they become a consumer, going through the different phases of the funnel.
- For this reason, the best social media marketing firm strategies recognize the phase in which each user is located and adapt their studied practices to guide them towards the final conversion. Knowing its segmentation and optimization options well, Social Ads allow us to direct our campaigns to the different phases.
You’ll be able to choose from a wide variety of campaigns and ad types, depending on what suits your goals.
- Social Ads provide you with the possibilities of achieving different business objectives such as increasing web traffic, making your brand known, generating leads, etc. And if we have a personalized strategy for our company, we can take full advantage of this tool and grow our business.
Through advertising on social networks, you can also share multiple designs, formats and even interactive content such as forms.
- Because Social Ads are constantly evolving.
In addition to measuring, we can control the results with precision and in real-time.
- Social Ads platforms provide us with a large amount of data, with which a marketing professional can get a lot of juice and achieve the best results from their campaigns.
How can we help you in the social media advertising of your business?
Social Ads put at our disposal a world of data and information to evaluate the results of the campaigns. But it also requires planning, good management and employability strategies to get the most out of our network campaigns. Therefore, you must let yourself be advised, guided and accompanied by professionals in the social media advertising services on them.
In Global Affiliation, we can help you in:
- Analysis and creation of personalized strategies. We study your project and design a strategic plan according to the needs and objectives of your business.
- In addition to carrying out a detailed study of your audience. We analyze and personalize the profiles that adapt to your final consumer to understand what they need from you. We generate creative ways to attract this target audience or its different modalities.
- Optimization of your advertising campaigns. We manage and direct your social media advertising campaigns towards improved results.
- Also, in the control and measurement of results.
- And in counseling. If you provide us with the content to advertise, usually an image or video, we will give you the guidelines and formats that you will need related to the type of campaign or the objective to be met.
Advertising on social networks has become an essential means of marketing a company. However, suppose you do not have experience in the digital sector and want a team of experts in advertising on social networks. In that case, you can contact us and discover how to optimize your advertising campaigns on Social Networks.
For more info, click here.
