Constructing Release Notes:
In an environment where marketing and sales teams control most of the conversation with users and customers, release notes provide a direct means for product teams to distribute necessary communications.
By demonstrating the team’s active product improvement, and understanding how to write release notes can help reduce customer churn from dissatisfied customers and convert new website visitors into users.
This guide will teach you how to write and distribute release notes, as well as how to use a few tools that simplify the process. Templates for your own product updates are also included.
How are release notes executed?
Release notes are the means by which developers and product managers inform users of brand-new features, major bug fixes, and product enhancements. Most of the time, they are stored in a feed, page, or blog category to make it easy for users to find all of the most recent updates in one place.
Why are there release notes?
Necessary step in the release cycle. hey are absolutely necessary because they give you a chance to show customers, both current and potential, that your team is always improving the product, incorporating feedback, and using it.
Writing release notes for each major release has the following advantages:
Enhance product application: Users are more likely to try new features and keep an eye out for them when they are aware of them. As a result, they begin experimenting with new features and using your product more frequently.
Reduce turnover: By informing users as soon as a new feature becomes available, you can avoid user churn if they have been waiting for it. By reminding users that your company always has the features they need, even if they aren’t directly waiting for a particular feature or improvement, help reduce churn.
By demonstrating that your product is constantly evolving and improving, you can convert potential new customers.
Who is in charge of the release notes?
Writing and publishing release notes will be the responsibility of a different position, depending on the size and complexity of the business. At one- and two-person startups, the lead developer will write the release notes. At medium-sized businesses, this might be a product manager. In large companies, multiple product managers and the head of product or chief product officer may coordinate release notes.
Depending on the importance of the release and which product team developed that update, the person in charge of that release note will vary among large teams.
It can scroll down to find additional new features if they are looking for them.
These are the tags that we frequently employ in our announcements feed:
You should have no more than two to four tags to avoid confusing your users.
By tying the idea to the , you show your customers that you regularly consider and act on their feedback. It goes without saying that not every will include a user suggestion; rather, some of them will be for internal enhancements. When you can, connect them to show that you care about your users.
Use software to make publishing and sharing simple. You can quickly publish without requiring approval from the digital marketing or content team using software. Users must be able to communicate with the development and product management teams through their own channels. Using a release notes tool can help with that.
A release notes tool should have three characteristics.
Different tools have different features. Some include tools for managing a public roadmap and soliciting user feedback, while others only permit the publication of product updates.
The possibility of linking user idea submissions to their associated release notes. You will want to be able to link user idea submissions to their associated to show users that you value their feedback and why you released that update.
The public roadmap, user idea submissions, and all of the are all in one place. Select a tool that enables users to communicate with one another and offer feedback.
Roadmap Also, make sure the software you choose lets people comment and upvote ideas. This lets you put submitted ideas ahead of others.
How best can release notes be distributed?
The most efficient method for informing customers about product updates and distributing release notes is as follows:
Newsletter: Immediately notify your most loyal customers of important product updates.
The Website’s First Page: inform each visitor that additional choices are available.
Our guide on how to write is now complete.
If you need to create your product or product features, we have you covered. With this free template, you can start writing improve your brand and customers’ product experiences.
Think about how your company can benefit from the engagement strategy’s energy, fun, and ultimately results. They are combining your own theirs to give them a novel product spin.
