Bulk SMS Marketing Tips and Tricks to Build your Brand

Bulk SMS marketing can be a great way to help small and large businesses. It is a great way to build a customer database and generate leads. Bulk SMS software that is free and open-source allows you to customize messages. This will allow you to offer special deals and coupons to specific customers, giving you more chances to convert them. SMS is a great way to gather feedback and manage customer loyalty points.

1. Make a Contact list

It may be tempting to send SMS messages blindly when there are so many free mass messaging services. This may seem like a great way of reaching as many people as possible. This can increase your chances of sending the wrong message to the right client and could have devastating consequences. Consider the customer you are trying to reach and why they would be interested in your product or service. Spend more time crafting the right messages for the right people to improve your campaign’s performance, you just have to choose the best bulk SMS provider.

2. Make Personalized Bulk SMS Marketing Campaigns

Personalizing messages to customers is a great way to grab their attention and really capture their attention. A message that addresses a client personally is more appealing than one that refers to the customer as a “customer”, or “client”.

Personal messages are a great way to make clients feel valued and establish a trusting relationship. Clients will be more grateful for a personalized message that addresses the products they have inquired about recently than random products that they may not have considered buying. There is no reason to send a random, personalized message to a client with all the feature-rich bulk SMS software options that are now available.

3. Choose the Right Time

The timing of your SMS increases the likelihood that your client will see it. It is important to know the best time for your messages to be received. Your client will not view your SMS as spam if it is sent at the right time. A great SMS should be delivered at the right time for the client. It may take some trial and error to find the right time.

4. Keep it short and sweet

Bulk SMS Marketing Tips for Content: Keep your SMS content concise.

Mobile phones have smaller screens and are therefore not ideal for reading long forms of text. Your audience will find it easier to understand your SMS campaign’s value proposition and CTA. SMS is much more flexible when it comes to grammar, spelling, and formalities. For a quick and simple SMS campaign, skip all the unnecessary details.

Let’s say, for example, we send a downloadable gift/offer to VIP customers. Let’s see what short, concise, and effective content could look like for an SMS campaign instead of an email.

Conclusions

SMS can be a powerful marketing tool when used well. This is why 49% of advertisers preferred SMS marketing in 2016. Here are the top tips to use when sending SMS marketing campaigns.

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