B2B content marketing uses clever and compelling content to draw potential leads to your website. In the eyes of other businesses, useful content helps establish your brand as a valuable resource while also educating them.
But creating quality content is not that easy. Slice focuses on creating interesting content for our clients, so we thought we’d share these five suggestions for grabbing and holding their attention.
Tip#1: Draw Up A Success Plan.
You need to develop a sound content strategy before you begin writing, picking up a camera, or sending your designers off to create infographics. You should determine:
who is watching? Are you aiming your message at particular small business owners or departmental managers? Are you addressing tech-savvy individuals or those who have trouble opening emails? This can help you choose where to post your content online as well as its tone.
the cause of your uniqueness. What is your perspective or value statement? Why are you unique? Why should somebody choose you instead of the other guy?
KPIs you use. Anything from page views to complete conversions can be one of your key performance indicators. Make sure to establish multiple KPIs to avoid becoming fixated on a single metric.
Where you will host your content. You must consider your content channels now; we’ll talk more about this shortly. Are we referring to your own website, Instagram, YouTube, or multiple channels?
what the opposition is doing. Investigating the competition is always a good idea. Also, think about whether you can do what your rivals are doing exactly—but better.
Bonus Advice #1
You’re free to adjust your plan as necessary. You might discover a specific niche to concentrate on or discover that some success metrics are more helpful than others. Plan ahead and make an effort to follow it, but don’t confine yourself.
Tip #2: Immediately Demonstrate Your Value.
People don’t want to engage with content that doesn’t benefit them in some way, which is the central marketing truth.
Your recent office party Instagram carousel is entertaining and adds personality to your brand. However, no one is making an effort to look at it, and as a result, no one will buy your good or service.
Now, just because you wrote the best blog post ever doesn’t mean that people will buy your product. However, compared to the office party photos, they are more likely to discover your brand and visit your website in the first place.
Therefore, keep in mind that your potential customers are busy. They most likely aren’t there to enjoy watching your videos or reading your blogs. The core value of what you’re offering must be the center of your story and the way you tell it.
Extra Tip#2
When it comes to B2B, your final call-to-action is more crucial than ever. After engaging with your content, someone shouldn’t have to look around for your contact details if they want to get in touch. Facilitate access for people.
Tip#3: Make your case for people, not just businesses.
Do you still recall the time you spent identifying your target audience? Most likely, you profiled real people, not nameless corporations.
Compared to B2C marketing, B2B content marketing is typically more technical and detail-oriented. However, even though your aim is to persuade other companies of the value of your proposition, you must keep in mind that your content is still being accessed by people on the other end.
So, how should your strategy be modified to win over the public? Here are some examples:
- Implement sound technique first. Nobody will watch a video if it contains thought-provoking and useful information but is shot in a dimly lit room with muffled audio. Keep in mind that appearance matters.
- Honor their time. When appropriate, long-form content pieces are acceptable. However, you should always attempt to convey your message in the fewest number of words possible.
- Ensure simplicity. One concept per piece of content. Avoid rambling, straying from the subject, and trying to cram too much information into one paragraph. Engaging content has a clearer focus.
Bonus Tip#3
narrate a tale. It’s in our nature as humans to enjoy telling stories, and science has shown that the lessons contained in stories are 22 times more memorable than those contained in bare facts. Don’t ignore storytelling marketing, which we’ve covered extensively in the past.
Tip #4: Make use of multimedia.
Media channels would be the monarch’s royal palaces if the content were king. Just as important as what it says is the environment in which your content thrives. Reaching across platforms and media types is a crucial component of B2B content marketing.
Here are a few examples of how to embrace multimedia:
- Email newsletters with the newest trends in your industry should be sent.
- Create detailed tutorials on your blog for a specialized procedure in your industry.
- Interview industry professionals to learn about their innovative methods, then upload the videos to YouTube.
- Create infographic case studies with exquisitely crafted graphs and charts to demonstrate the quantifiable impact of your product or service.
Post concise articles on LinkedIn.
By pursuing new opportunities, you can create content that is especially suited to each format and reach a wider audience. Even though you don’t have to do everything, try to mix things up whenever you can.
Extra Tip#4
Strike a balance between promoting your brand and offering insight. In B2B settings, it’s acceptable to be a little pushier, but keep in mind that there are different occasions and venues for marketing your services as opposed to imparting knowledge.
Tip #5: Get Professional Assistance
A successful content marketing campaign requires full-time work. Good content requires a lot of planning, research, production, writing, editing, and uploading.
If you only have 15 minutes here and there to work on your B2B content marketing strategy, it won’t get done, especially if you want to film videos, which require skill and time. Because of this, you require a reputable business to carry it out on your behalf.
You are able to create your own content. However, creating quality content—the kind that keeps viewers interested—requires a professional production company.
Bonus Advice #5
Video production services Washington DC‘s line of work is aiding businesses. For your campaigns, they will assist you with video production, website design, and photography. We believe this blog demonstrates their expertise.
