Social media marketing is an emerging yet one of the most effective marketing techniques. It enables marketers and businesses to customize their ads and target the relevant customers. Social media algorithms enable you to connect to millions of users and potential customers sitting around the world. A few of the most effective social media sites are Facebook, Instagram, and Snapchat. People spend more and more time on these applications each day. Thus, social media marketing is the most effective and efficient way to market your product or services.
Many businesses are focusing on social media marketing and want to make it more effective to get the edge over their competitors. They research different and new ways to target and turn prospects into regular customers. Therefore, there is a growing need for social media marketing research. Thus, if you’re working on your social media marketing dissertation then you can get in touch with us on Dissertation Writer Online and get the most advanced dissertation assistance to ace your dissertation writing.
Social Media Marketing Dissertation Topics & Ideas
There are numerous interesting dissertation topics to write your dissertation on. Let’s discuss the top 9 social media marketing dissertation topics and ideas to help you choose the right topic for your dissertation writing.
1. A comparative study between the Effectiveness of Facebook ads and Google ads. Which can be more profitable?
Your study will focus on the effectiveness of Facebook and Google ads. You will discuss the use of these ads by different brands and how effective these both are. Similarly, you would like to discuss the cost-per-conversion ratio of each of these brands and talk about how to make both of these more effective. There is literature that you can review to know about the studies and build on the research gap. However, you should keep in mind the research limitations of those research and work to mitigate and produce a comprehensive dissertation.
2. How Instagram marketing helps in tapping into Generation Y. The effectiveness of Instagram for Generation Y?
Generation Y who is also referred to as millennials has significant purchasing power. These people spend a significant amount of time on social media apps but often avoid advertisements. Some studies focused on the customer perspective but lack data from the marketing side. Thus, your study will aim at focusing on social media marketers and how they can apply strategies to engage generation Y on social media.
3. The role of social media as electronic word of mouth (E-WOM)?
Electronic word of mouth has a major role in impacting customer purchasing intentions. It is the information sharing and exchange about a product or company through the Internet, or social media communication. eWOM is known to lead to high retransmission intentions because it is easy for consumers to generate conversations online. Your dissertation will aim at studying electronic word of mouth on social media. You can particularly focus on the impact of eWOM on consumers’ purchase intentions on social media.
4. Is social media marketing a sales booster or just a branding platform?
Social media is a powerful option to enhance the sales of your brand. It certainly helps in enhancing the overall sale of the company. Some metrics certainly indicate the role of social media as marketing sales boosters. Thus, your study will aim at finding out the use and effectiveness of sales-boosting while evaluating the use of marketing for brand marketing.
5. How Content Marketing Build stronger brands
More and more firms are producing content to engage their customers and to advertise themselves continuously. The internet works based on the content. Be it an article, blogs, social media descriptions, Meta descriptions, or web content, everything work based on the content. Thus it builds your business reputation online. Your audience is served with different content in the forms of blog posts, videos, presentations, and social media posts. Therefore, you can talk about different ways of content marketing that can help in building strong brands and online presence.
6. The importance of social media marketing as the new promotion mix in marketing.
Social media marketing has risen to become a new promotion mix. Therefore, you need to understand the role of social media in the promotion of products and services. It is certainly one of the most effective promotional ways. Thus, you need to discuss the importance of social media marketing as a new promotional mix and how it can impact the sales of the company.
7. Discussion on the benefits and drawbacks of the social media marketing practice in this digital era.
The world has been changing fast as more and more things are done online. There are certainly advantages to this social media marketing but there are some drawbacks that you must study to be able to communicate it. Your study will analyze the advantages and disadvantages of social media marketing practices in this digital era.
Some of your objectives will include:
- You will find out the importance of social media marketing in this digital era.
- Also, you will classify the advantages of social media marketing.
- Identification of the disadvantages of social media marketing.
- Recommendation of different ways to overcome all the difficulties of social media marketing in this digital era.
8. The buyer responds to short and long-term offers in the competitive online market by social media marketing: A case study of online bookselling in the UK.
The main aim of your study will be to understand the view of customers on the short-term and long terms offer given by organization using social media marketing, in the bookselling domain in the UK.
The objectives that you will discuss are given below:
To examine the customer reviews on short and long-term offers on the online market.
Examination of the importance of social media marketing by online booksellers in the UK.
To analyze the impact of social media marketing on customers.
Recommendation of different ways by which online booksellers can improve their social media marketing.
9. How Social media helps generate revenue. How is a common man benefiting from it?
Social media is a great platform to advertise your products and services and earn sitting anywhere. It has allowed the common people to make a solid presence while they have the opportunity to leverage this opportunity. Numerous people are selling products just online. They can sell their product to their desired customers and target the audience according to specific demographics. Thus, you can study how people can customize and advertise their products to earn more.
Conclusion
There are various social media marketing dissertation topics to choose from. We have discussed some of the emerging and new topics that you can write your dissertation on. However, you should ensure that you have all the right resources to conduct your research and that you must be able to draw conclusions based on the collected data. Similarly, try to choose a topic that aligns with your future goals as it will help you in your career growth. Also, you should keep in mind the instructions and guidelines of your instructor before choosing any of the given topics. However, writing a social media marketing dissertation could be a hectic process and you may need expert assistance to write a comprehensive dissertation. Thus, contact us and hire a professional dissertation writer online who will help you produce a comprehensive dissertation.
