Consumers shifted from in-store to online shopping in 2020, resulting in an incredible upswing of e-commerce. 71% of consumers predicted online purchases would dominate consumer purchases in the future at the end of the year.
It’s well known that opinions have a major impact on consumer decision-making and how sellers value them. Amazon sellers report that getting reviews is a challenge for 52% of them. Our goal is to provide you with the latest information on how you can profit from your business in 2022.
A new Amazon FBA reseller can be made or broken by product reviews. A study conducted by G2 and Heinz Marketing in 2017 found that 92% of shoppers are more likely to purchase a product after reading a positive review.
You need to know how to get reviews on Amazon this year – and how to do it quickly and legally.
Let’s look at the eight most effective ways to get product reviews on Amazon. The list includes both Amazon programs and features, as well as non-Amazon vendor strategies that third-party vendors can use to search for and obtain ratings.
Important: According to Amazon’s Terms of Service, each of the methods listed below is a viable way to obtain product ratings.
Automate your email responses with third-party software
Besides Amazon’s internal autoresponder, many sellers use third-party responders to send messages through the Amazon messaging system.
Amazon has, however, limited the amount and types of messages that can be sent through its seller messaging system.
Amazon says:
For proactive reasons, you can send proactive messages for the following reasons: resolving order fulfillment issues, requesting additional information needed to complete the order, asking a return question, sending an invoice, requesting a product or seller feedback, or both, planning the delivery of a heavy or bulky item, scheduling an appointment with home services, verifying a custom design or any other reason contact is needed to ensure the buyer receives the purchase.
We are already emailing customers with this information in many cases, so you are not allowed to send these types of messages
- Messages or coupons promoting a product or service
- Including language that encourages the buyer to post positive product reviews or seller feedback, such as compensation, money, gift cards, free or discounted products, refunds, discounts or refunds, or future benefits.
- Remove or update existing product reviews in this language
- Product review language that requires a positive review only if the product has been used by the consumer
- Recurring requests for product reviews or seller feedback (per order)
Sending allowed messages is limited to requesting feedback/reviews or making contact. For example, you can no longer send shipping updates or thanks for ordering.
Organize your email contacts
We must find alternative ways to communicate with shoppers since the seller’s messaging system and third-party auto attendants are limited.
Remember:
As long as they purchase your product through Amazon, they are Amazon customers. To succeed, you must build your brand through Amazon. Creating your own email list is one of the best ways to do this.
A mailing list can be created in several ways. One way is via social media. You can also create a blog that requires subscriptions. To encourage existing products to join the list, product inserts are another common approach.
The person who made the purchase can submit a review after they’ve subscribed to your mailing list.
Product inserts can be used
It is easy to see why product inserts are the most popular way to encourage shoppers to leave product reviews on Amazon. The packaging of many sellers includes a card asking buyers to leave a review.
Amazon has recently begun paying attention to product inserts. According to him, some vendors are breaking the “guidelines” described in the section of this article entitled “don’t forget to follow the rules”.
Amazon does not allow the following example image. If a person leaves a negative review, you cannot direct them to divert the review or tell them to email you instead.
For product insertion, here are some best practices:
- Stay neutral when listening to product reviews. It is against Amazon’s guidelines to ask someone to give you a five-star review or to show a picture of a five-star.
- Inform the audience about the product and the company. If there is a problem, make sure people know how to contact you. This can help prevent negative product reviews.
- Other approaches should be encouraged. It is still possible to invite people to subscribe to your email list or follow you on social media even if you can’t financially promote reviews with product inserts. Your future self will thank you for it.
Reducing negative evaluations
By making sure that your product stands out and deserves a laudable rating, you can actively reduce the negative evaluation of your product. A customer service issue can be resolved by responding quickly.
If you use tools such as Jungle Scout’s Alerts, you can be notified when you get a bad review. Amazon is removing the ability to leave comments on reviews, however.
Use Promotion to start a product
Amazon advertising markets such as Promotion are being used by retailers to launch new products. Because of the money-saving promotions offered by these sites, some buyers feel they must leave a good impression on Amazon.
Remember, however, that Amazon advertising market buyers cannot comment on product exchanges. A heavily discounted or free product cannot be returned.
