If you want your business to thrive and grow consistently in today’s world, you need to stay ahead of your competitors. There are multiple ways through which you can accomplish this and attract customers. And one of them is by creating nice visuals for your business. Whether you run a small or medium or large enterprise, remarkable visual designs can help make your presence felt among target consumers. To achieve this, you need to hire a graphic designer for your business.
Graphic designers can help in producing a consistent flow of visuals, including logos, websites, mobile apps, advertisements on various platforms, brochures, posters, leaflets, flyers and others. Whether by hand or by using software, they are capable of creating visual elements that can help a customer identify a product. You can rely on them for designing the overall layout with a variety of graphic elements. And illustrations tailored to the needs of different applications like advertisements, magazines, newspapers, blogs, etc.
The primary role of graphic designers these days is to communicate ideas to your target and potential customers. If their designs can convey your message to people and engage them. It results in building trust in your consumers and gives your company a good brand name. Many companies are gradually realising the importance of graphic designers and looking to recruit the best among the lot. And graphic designers in India are in great demand because of their experience and expertise.
However, hiring designers from a large pool of talent is not easy. This is because you have to consider several things apart from talent while engaging with a designer. So it is important for you to find a candidate who is easy to work with, can provide creative solutions to your problems and can complete your project seamlessly.
We offer you some tips on what qualities to look for in graphic designers and how you can hire the best candidates for your company:
Know what you want:
The first and foremost thing which you should be focused on is what you need from the designer. You have to be clear about the objectives of the project and the specific qualifications you are looking for in a designer. For example, will you be using stock images or will the visual elements be created in Adobe Illustrator? Your requirements should go into the creative brief and job description in detail so that you attract the best talent. Sharing deadlines and other information at the start will also help candidates gauge whether they can meet your expectations.
Identifying Skills and Creativity:
Once the candidates start sending their proposals and CVs, you need to identify the skillset which is best suited for your project. For example, do their creatives align with your company’s project or will they be comfortable using your software to create the visuals? You can also check whether the candidates’ creative artwork is aligned with their projects or not. That way you will be able to gauge the candidate’s competency.
Body of Work:
Another way of identifying a skillset is by choosing designers based on their body of work. You can shortlist candidates and ask them to show you their work. From their previous projects, you can get a fair idea of whether the designer can work creatively and how you can complement their inspiration if you work together.
Spontaneity:
You might have to change or tweak the design of your logo at the last minute. So you need to gauge whether a designer is equipped to handle these changes for you. Therefore, it’s better to ask an unexpected question to the designer during the interview process. For example, you can ask candidates to criticise another designer’s creativity and, perhaps, what they would have done differently. Their answers will give you an insight into the candidate’s creative process as well as his ability to think on his feet.
Compare Design Portfolios:
The purpose of creating a portfolio is to showcase your best work. Needless to say that designers are always going to send their quality projects for your evaluation. So how do you know which designer is best suited for your company? The simplest way is to compare portfolios and identify the one that you feel will be right for your brand. For example, if you need to design your website, then browse through profiles who have worked extensively on websites.
Experience:
Expertise comes with experience. When a designer has worked on different projects with various clients for a lengthy period of time, you would know that the candidate is well-equipped to create designs aligned to your project and goals.
Trial run/Sample project:
You give the designer a brief and ask them to complete a sample project for you. If need be, you can pay the candidate for the trial project. The end product will not only help you gauge the talent of the designer but also help you understand whether the designer paid attention to your brief while completing the project. You can also have a fair idea of the time he took in submitting the project and how much time he might take in the future to complete bigger tasks. The way he responded to your queries regarding the design elements can also help you understand his thought process.
Designer’s inspirations:
You need to find out what motivates each designer. Motivation may come from websites, books and different brands, but it will give you an understanding of the candidates’ style and whether he can add unique design elements to your project.
Outsourcing graphic design work to India
Outsourcing graphic design work to India could solve your problems. India has a wide range of resources when it comes to graphic designers. Working on different projects and handling clients from various countries not only makes them experts in their field but also helps them gain invaluable experience. They also come at affordable rates. While hiring a graphic designer in the US could cost you $8 to $12 per hour. You can save a minimum of 50 per cent when you are hiring the best talent from India. This way you can save up on funds and use them on other activities of your firm.
Summary
The most crucial aspect during the process of hiring a graphic designer for your business is that you look for more than just a specific skill set. The designer’s creativity, ability to think spontaneously and experience are extremely important too. It is only when you engage with them through a conversation that you get a fair idea of the creative thought process of a designer and whether the candidate is the right fit for your business. You also need to understand your business goals in order to hire the best talent so that your projects can be executed seamlessly.
