Up to 90% of the information transmitted to the brain is visual, so it’s no wonder people respond much better to great Social media design and engaging images.
Communicating through images or videos is increasingly effective in capturing your audiences’ attention.
Even journalists today are fond of so-called “visual” information and prefer to watch short videos or consult infographics rather than wasting time reading long indigestible texts.
The latest social media statistics show that there are 4.59 billion social media users worldwide in 2022. A multimedia strategy and impactful visual content is of paramount importance to developing its RP2.0 and its media visibility.
Beyond PR, this preference for visual media is an integral part of an effective content strategy, as the current trend is to “consume” snackable and creative content.
Here are 6 tips that should help you polish your social media design content strategy:
1) Choose media carefully
You have decided to create multimedia content for your campaigns, it is now a question of choosing the right channel to promote it. If you’re leaning towards a series of videos to deliver numbers and statistics, know that this type of content works best in the form of infographics. In addition, you will reach a wider audience by relaying it on Twitter or Instagram via hashtags. For images, don’t limit yourself to photographs, also use GIFs and short video format, get your publications moving!
2) Tell a story
They say a picture is worth 1000 words! By using photos, your storytelling will be more impactful and memorable. Communicating simply with clear visuals will position you as an expert actor and pedagogue in your sector, do not lose sight of the fact that information delivered in the form of a story will have a thousand times more effect than a simple text.
3) Add a pinch of emotion
It has been proven that campaigns that appeal to emotion are more effective than others, they are perceived as more relevant and authentic, regardless of the target they are aimed at. Whether they are aimed at prospects, customers or journalists, these campaigns generally attract more attention because they bring people together by appealing to human sensitivity. As a reminder, here are the 6 basic emotions: Joy / Sadness / Fear / Anger / Disgust / Surprise.
4) Simplify things
Simply explain how a product or service works through skillful use of image or video. It can be simplified by mixing infographics and animations in a creative and entertaining format.
5) Prioritize the visual and audio quality of your content
According to the journalists interviewed, one of the major problems with multimedia content is its poor quality. Indeed, it is rare to be able to publish it without editing it. So be sure to create your content in high or very high resolution but also in different sizes and formats. Also, pay attention to the sound quality of your videos or podcasts, the sound must be clear otherwise you might as well not broadcast them.
6) Include a Call-to-Action
It is essential to offer your audience the next step. Social media post design can consist of inviting them to join you on social networks, to visit your site, or to leave a comment under your article. These small solicitations will gradually increase the interest of Internet users for your brand!
Conclusion
Without a lot of legwork, you can get new potential fans, followers, and customers.
And to conclude, this may seem like an obvious point to you, but to get maximum traction and interaction from your images, it is essential that the Social media designs you post on social platforms are engaging and have good content.
To get the perfect content along with the best social media design, get help from Sensation Solutions Point for unmatchable quality.
According to Google algorithms, unique content, when linked to a website, ranks higher in search engine results.
