5 Reasons Why UX Goals are a Necessity in UI UX Design

Successful user experience design requires more than simply creating an attractive interface and then releasing it to the public with high hopes that it will be adopted and used by end users. It also requires that you know what you want people to do with your interface, whether that’s buying something from an e-commerce site or creating a profile on a social media platform. In order to ensure that your user experience goals are aligned with your user experience design, you should consider using UX goals in UI UX design. These are the five main reasons why UX goals are such an absolute must in UI UX design. 

1) Why Have User Experience Goals at All?

User experience goals are an absolute necessity in any UX design process. Focusing on the user’s experience and using it as your North Star will keep you centered throughout the project. Plus, focusing on something measurable will motivate you to achieve that goal. Every design decision should have to be approved by those goals before being implemented and without a user-centric goal, designs can become feature driven instead of task-driven which is antithetical to an enjoyable user experience. User experience goals also help prioritize features based on how well they support the mission statement and key tasks identified during earlier stages of the design process.

2) The Importance of User Experience Measurement

The question of what makes UX goals an absolute must in UI UX design is one that brings up important ideas. The user experience is, unsurprisingly, at the heart of all design. As such, it’s necessary to have goals for how you want the user to feel about your product and for how well you want them to use it. In particular, when it comes to designing an interface or another component of your service or product, it’s necessary to find out exactly what actions you want people taking when they interact with that interface or component; what thoughts should be going through their heads as they do so; and what effect those actions will have on them as a result. Then you can think about how these relate back to your broader goals for the user experience of your product as a whole.

3) Why Are User Experience Objectives Better Than Key Performance Indicators (KPIs)?

In the world of User Experience, KPIs have been the long-held metric of success. While they often provide useful insights into how users feel about the site or product, this information is just one part of what drives them to interact with it. That’s why it is important to use user experience objectives instead. 

User experience objectives, like goals, answer the question: What am I trying to achieve? They can include anything from building an emotional connection between users and a brand to increasing retention rates, which will boost sales conversions and ROI over time. Gaining feedback from customers that lead KPIs often reveal can be achieved through UEOs when set up properly. 

User experience objectives help shape user behavior without solely relying on KPIs for feedback.

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4) How Do You Create Good KPI Examples?

Create KPIs that measure the right metrics. Include KPIs that track progress towards goals and those that benchmark your efforts against competitors. The key is to use analytics to figure out what really drives results and focus on achieving these successes.

A good way to think about it is the Pareto Principle. Known as the 80/20 rule, it says 80% of output comes from 20% of input and vice versa. This same principle can be applied to KPIs in digital marketing: 80% of leads come from 20% of content, for example, or sales volume can be increased by just 2%. While many believe this principle does not apply 100% of the time, some form will almost always apply when developing metrics for a KPI report.

5) Creating KPIs For Your Product – Five Points To Keep In Mind

As you work to create KPIs for your product, make sure that you keep these five points in mind. Create measurable goals for what success will look like and understand the driving factors behind them. Make sure that the measureable goal ties into how you’ll be developing your product with hard numbers and data sets. In order to achieve any business goal, not just this one, it’s important to set the vision of what it looks like once achieved. This includes running experiments along the way so that you can find out how things really play out in real life before finalizing your data set. Make sure that as you’re creating KPIs for your product, you understand who the stakeholders are and exactly why they want them created at all.

Final Note

Although many think that UI design and UX design are two separate fields, in reality they work together to create the final product. The better you understand how each field affects the other, the more successful your design will be. So, don’t wait until you have to scramble for help. Hire an Indian UI/UX design company to help guide you through the whole process!

Also Read: 10 Examples of Compelling UI Design to Inspire Y

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