Event planning can be defined according to the perceptions of different people or sponsors who tend to organize the event. Every individual has a cause for conducting an event. Event planning determines the objectives that sponsoring organizations want to achieve. Event planning is also a way to energize the activities for creating memories for a lifetime. Event planning is also a stressful work of planning meetings and events and also a demanding career choice. Event planners must multitask on several things at a time. They face numerous deadlines and plan activities for a diverse group of people. As you develop your event planning business it is necessary to market your expertise to grow your client base and lead a wonderful business. Here are a few ideas for promoting your event planning business.
1. Scheduling Software
One of the major issues of organizing a meeting or conference is scheduling it perfectly. There will be different clients for organizing an event. You can use the best appointment scheduling software (like PICKTIME) which allows your clients to book their slots online. You can use your online bookings page even when you are organizing an event like a concert. This scheduling software also helps in sending emails and alert messages to the clients and reminding them about the events.
2. Create a Website
What propitious it is if no one knows that you are out there providing a service? So you should possess your website well in advance. Owning a website doesn’t mean that you should have complete knowledge about website designing. There are many templates already available online and thus reducing your work. Use your business name as your domain name because keyword searching of your name will make you noticed in the search engine. Once the website design is done make sure that you add these website details to the business cards and social media profiles.
3. Networking
Networking always engrossed a top place in terms of developing a strong client base. Networking can help you in two ways. Firstly, if people meet you in person and know about your services there is a chance that they may refer business to you or use your services by themselves. Furthermore, setting up meetings with hotels, caterers, and party rental companies and explaining to them the services you provide, and leaving your contact information with them will be helpful to you. They may refer business to you or they will hire you themselves for their upcoming events.
4. Advertising
Advertising is one of the most popular ways of exhibiting your services to people. You can advertise your business in the local newspaper or a magazine and also about the services that you provide. You can also use a line advertisement for publicizing your services. Usually, regional magazines reach people of a certain community in a faster manner. You should make sure that you are brief about your services so that the people in need of a particular service will hire you for their event.
5. Business card
Business cards are one of the mighty marketing tools. Even in this modern era, tiny printed business cards play a crucial role in marketing your business. Many event planners opt for a trifold business card that contains the maximum amount of details about the business and can be fit inside a wallet. The business card should contain your name, company logo, website link, and vendor details. You should always carry your business card because you may never know when you will come across a client in your business. You should also ask people in your network like hotels, and caterers to keep your business cards so that they can be useful in getting you the clients.
6. Brochures
Brochures are also analogous to business cards. A professional brochure will help to increase your brand as a professional planner. Even the clients will be so judgmental about the company based on the brochure. So you should be very careful about the design of the brochure. The brochure should contain all the information present on the business card. It should also contain the images of the events that you have already planned and brought you success. You can also add your image to the brochure. Along with the business cards, you can also leave your brochures with your network partners.
7. Event apps
Improvement of technology has reached a peak level that you can directly communicate with your clients online. You can have an app regarding your events and you can alert your clients with the information online. Your clients can know about the events and they can also refer you to their friends or they hire you by themselves.
8. Scheduling Software
One of the major issues of organizing a meeting or conference is scheduling it perfectly. There will be different clients for organizing an event. You can use the best appointment scheduling software (like PICKTIME) which allows your clients to book their slots online. You can use your online bookings page even when you are organizing an event like a concert. This scheduling software also helps in sending emails and alert messages to the clients and reminding them about the events.
9. Utilize social media
Social media platforms like Facebook, Instagram, Twitter, and Snapchat can be widely used for promoting your business. They are all free to use and can be used for advertising your business based on the services you provide. You can create a Facebook page and can link that with your personal Facebook account so that all the friends on your friend’s list will visit your page and they will be helpful in advertising your business. You can share your posts and information about your events on this page.
10. Become an expert blogger
Blogging is a valuable digital media tool. It is handy in generating an audience. Creating a blog for a business is intelligible. A blog is a way to establish you and your event business as experienced in this area and a trusted one for your clients. You can discuss the latest trends and upcoming events in this blog.
11. Customer Service
You should always strive to satisfy your customers. The best way to please your customers is to come up with new and creative ideas. Try to attend different events and study how they are organized. Join trade organizations and attend art-related functions if possible.
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Following the above steps, you can make sure that your event planning business will ameliorate. You should always make sure to upgrade your services in an ingenious way to spellbound your clients. You can also volunteer your services which intern revamp your business.
